HÉMA a Bali-based boutique label and multidisciplinary platform. Founded in Solo-Indonesia in 2014 by Bagus Purwoko with his interest in film, fashion, literature and contemporary culture. The label originally came out of the idea of promoting emerging bands and sounds artists from less-exposed areas in the country, then focusing on discovering and developing artists to be widely presented. Every artist is curated with similar emotions and aesthetics to work collaboratively with the label, simultaneously produce the best output. The works are defined ranging from indie movement to experimental outpost, with presentations that refer to design principles. Every work on the label is done as a family affair.